Brandinate is a no-code development platform offering a better, Web3 alternative to customer relationship management (CRM) software — enabling direct, reciprocal interactions between brands and consumers through dynamic NFTs (dNFTs).
https://www.loom.com/share/ef1f5721dad744fc8e292b2b580afe5c
It has never been easier to sell products online. At the same time, building a brand through traditional Web2 marketing is more difficult today than ever.
With more consumer choice, market saturation has led to rising customer acquisition costs (CAC) and decreasing return on ad spend (ROAS).
Internet companies such as Apple, Google, and Meta are phasing out cookies on web browsers and preventing tracking on devices, making it more difficult for a brand to reach their customers.
As brands are increasingly reliant on user data is collected by third parties, product fraud is running rampant, and unauthorized resellers dilute brand trust — relationship is only informed by interactions w the brand, interacting w retailers, communities, etc is “invisible” to the brand, can’t capture.
There is a lack of engagement for brand evangelists, the brand has no on on one relationship with the customer, and the relationship is static, does not change over time, user cannot select preferences w the brand that are persistent cross-platofrm
Brandinate is a no-code development platform offering a better, Web3 alternative to customer relationship management (CRM) software — enabling direct, reciprocal interactions between brands and consumers through dynamic NFTs (dNFTs).