Brandinate is a Web3-native customer engagement tool — enabling direct, reciprocal interactions between brands and consumers through dynamic NFTs (dNFTs).

1. Video


ACME Storefront — Mozilla Firefox 2022-11-17 00-38-29.mp4

2. Project Summary


Problem

More than 90% of brands are actively responding to third-party data deprecation. In other words, because of new privacy regulations, brands need an alternative for learning about their customers and targeting them across channels and devices.

Having a clear picture of who the customer is has become a necessity in order to provide customized experiences and personalized recommendations. But brands today are operating withing their own data silos, and with third-party data deprecation rolling in this problem will only get worse.

Across the board, consumers agree that a personalized experience is “expected”. Successful personalization is a mayor differentiator, and one of the main drives for engagement and retention across the board.

Solution

This project’s goal is to reimagine what the direct relationship between a brand and a consumer can look like, and to leverage the power of open composable data to do so.

Our proposal consists of having brands use dynamic NFTs (dNFTs) as a new consumer relationship primitive. Like any primitive, this can be used as a building block for powering other use cases, such as: